The beauty of YouTube is there doesn’t have to be only one way of achieving anything – there are many paths to success.
But if you model what works, you will notice many YouTube channels use an intro video and a certain structure to their video:
Video starts with the person telling you what they are going to tell you! A hook to get your interest i.e “I’m Jon Davis and in this video I am going to show you how badgers make the greatest Ninjas….”
Intro Video plays
Meat & Bones of your content
There is now written YouTube law of how you should proceed but this is a familiar structure.
Some people use intro videos and some don’t.
Why use a YouTube Intro Video?
There are various reasons people would use an intro video on their channel.
Brand awareness – to get your name and your message out straight away and start building that know, like and trust factor
Wake the viewer up – the first 30 seconds is key to viewer retention, use music and an intro to grab their attention
CTA – A call to action, you tell them what your channel ethos is and why they should subscribe
Plus many more reasons…whats yours?
How do I create a YouTube Intro Video?
First of all, there are tonnes of ways of doing this. You can literally just talk to the camera, you can use an abundance of video editors, heck, you can even just pay someone to create an intro.
This post isn’t a deep dive as to all of the ways of achieving this.
I am documenting this as I have just started working extensively on Canva tutorials and surprisingly, Canva is a great tool for creating simple YouTube intro videos.
Canva is a superb tool (on free and paid versions) that i use daily to create content for various social media channels, if you are interested in why I think everyone should upgrade to the Canva Pro then check out this post:
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