ClickFunnels is many things but primarily it’s a web page builder. Affiliates, users, and fans of ClickFunnels refer to these “Web Pages” as “Funnels”.
A smooth way of transitioning your traffic into leads and ultimately trying to convert them into customers.
A more effective customer journey often with higher conversion rates.
It is a fantastic piece of software that is backed up by world class business, sales & marketing training from Russell Brunson. Training that has changed my own business drastically.
If you are reading this then chances are you may be trying to answer some of your own questions, such as:
Is ClickFunnels the right software for your business?
Is ClickFunnels the best funnel builder available?
What are the features of ClickFunnels?
How much is ClickFunnels?
This post isn’t a review. In fact, if you want a real world ClickFunnels review then I would highly recommend you do one of two things:
Sign up for the One Funnel Away Challenge for $100 – Amazing training on all aspects of launching your first sales funnel including hacking competitors, creating an offer, building a funnel (Review here).
Here is a super ninja tipfor those of you on the 14 day trial……raise a support ticket and ask for an extension to the trial so you can continue to evaluate. If you don’t ask then you don’t get.
How Much Does ClickFunnels Cost?
Some of you will baulk at the price, some of you will think it’s ridiculously cheap given the additional custom you can quickly generate.
As of 23rd September 2019, there are two price points for ClickFunnels.
ClickFunnels Basic starts at $97. This gives you access to create 20 funnels, a large amount of visitors and several custom domains. It’s plenty enough for most people.
ClickFunnels Platinum Package is the latest offering which will set you back the grand sum of $297 each month, and you get:
Follow Up Funnels Unlimited (Run your own affiliate scheme and email autoresponder)
Daily Virtual Hack-a-thon (live stream step by step funnel building)
Funnel Hacker Forum
FunnelFlix Membership (Netflix of Funnel Building. Tonnes of expensive training packages to stream on demand).
These are the new ClickFunnels packages that Russell Brunson has announced in an effort to take ClickFunnels to the next level. He wants to simplify their offerings and focus on becoming a category king.
In other words, he wants to go back, cut the crap, and FOCUS, on becoming the best in class at what they do rather than trying to do everything and be good at a bit of it all.
Where does the ClickFunnels Shared Funnel Plan at $19 come into this?
That’s the point.
At times this was a mythical beast anyway. ClickFunnels didn’t shout about the available $19 plan. Why would they?
In the latest shake up and update of the ClickFunnels packages they have done away with it completely.
How did the ClickFunnels Shared Funnel Plan Work?
You could create a funnel in ClickFunnels. Take the link to that funnel and share it with someone who isn’t a subscriber to ClickFunnels and they could import it and sign up for a very limited plan for $19.
As an affiliate you would get 40% commission of that $19 and maybe that is where the issue lied?
Maybe as part of the new revamp and focus on ClickFunnels packages the profit they made didn’t cover the costs of support and features for the average user?
Or maybe they just want to baseline at $97.
Which, although I absolutely love ClickFunnels, I think is a risky move.
What Does the ClickFunnels Shared Funnel Plan Give You?
It’s limited. No doubt about that.
Access to 3 shared funnels that other people have created and sent to you.
You cannot add pages, however you can edit them, add your logo, photos, copy etc.
Each funnel is limited at 4 pages and there are upper limits on the number of visitors.
Not the most flexible option but they are a great way of spreading the word of ClickFunnels.A superb way of reaching out to untapped small businesses.
As a ClickFunnels affiliate there are many people that have been successful using the shared funnel approach by promising certain small businesses (dentists for example) a sales funnel for $19.
The post signup marketing then consists of establishing proof and credibility to the sales funnel. Showing the customer the huge potential and impact it can have on their business – building trust and proof.
From that point you can lead the customer into the upgraded package where they can expand on their offerings and you too can expand on your commission in a completely non spammy and validated way.
The bad news.
That is gone.
ClickFunnels basic costs $97. The $19 plan is no more.
ClickFunnels Shared Funnel Plan Summary
Unfortunately ClickFunnels have made the decision to simplify their pricing structure. In my eyes, I think it’s a bad move.
I think it’s naive and rules out small business functions. However, I am sure they have thought this through with greater expertise than me.
Is it a sign they are getting greedy?
Attempting to convince people to pay $297 so they can be a never ending learner – binge watching funnel flix?
I can only look from my own perspective.
I currently pay $97 for ClickFunnels. My wife is self employed and a startup. Her outgoings need to be minimal until she builds her business (Beauty industry).
My plan, as a ClickFunnels affiliate, was to build a funnel. A funnel that gives her more qualified leads and greater converted customers.
Then tell that story to other people in her industry. How it has worked for her business and they too can do the same at the low cost of $19 per month.
Her own business would be the social proof required to establish some authority in that area. I can then upsell them into more cost effective 6/12 month packages and also the business training.
My wifes peers and competitors largely won’t know what a sales funnel is. They often rely on facebook, word of mouth, a wordpress website at best.
Will any pay $97 ?
I doubt it.
The argument against my point is……
“If your customers aren’t willing to pay $97 then you are targeting the wrong customers”
I will be honest. I have been hit with this a few times.
It’s a patronising, and either arrogant or ignorant, viewpoint in my opinion. I get it. I really do.
But it’s wrong.
Some industries can’t afford to just throw $97 per month out for several months whilst they put together the pieces of the sales funnel jigsaw.
The ClickFunnels Shared Funnel Plan at $19 afforded them that luxury. It was a lower price point that could be upgraded as you build trust and belief.
But argue all I want – the people that make those decisions have withdrawn it.
It disappeared from the ClickFunnels pricing as silently as it entered.
ClickFunnels Shared Funnel Plan Alternative
So if this low cost way of proving the concept has disappeared, what is the option for small businesses not flush enough to shell out the higher costs?
There are plenty of ClickFunnels alternatives. Maybe the progression of some of these is exactly why Russell Brunson has decided to focus on their core product.
Maybe these once dismissed inferior rivals are actually pretty good now?
It is hard to look at the specifications and feature list of Kartra and think it isn’t a real viable alternative. You get a lot for your money with Kartra.
Equally the WordPress alternatives are up there and improving day by day. Combinations of Elementor Pro and CartFlow are getting a lot of recommendations from some of my peers.
I love WordPress but yes it adds a little complexity and management overhead in return for that lower cost.
Or maybe the answer is to double down my efforts, convince these businesses that $97 is viable, maybe work on the fact that if they completed the One Funnel Away Challenge they would be armed with the skills and knowledge to create their own funnel easily (amongst many other things).
The One Funnel Away Challenge is certainly a life changing bit of training for any small business and maybe that’s the answer. Convincing small business owners to take a leap of faith and start using sales funnels.
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