In this post, we are going to compare the newcomer to the sales funnel SAAS scene GrooveFunnels Vs ClickFunnels – the new kid on the block, by the end you will be able to decide which funnel builder is best for you and your business.
READ THE REVIEW: If you would prefer to read our Definitive GrooveFunnels Review then click here
For those of you unaware of what product they offer, in short, both sell online software that is used to create sales funnels.
What is a sales funnel?
Simply put, it’s kind of like a small yet powerful website that is focused on one goal. Whether that’s to:
- Increase leads
- Convert traffic to customers
- Improve sales
- Increase the average order value
Sales funnels can be used in different ways and across almost any industry – from bloggers to banks, from retail to realtors
For clarity, I use and promote both of these products. If you’ve read my blog before you will know I provide the most honest and impartial advice I can, and will tell you exactly why one may suit you more than the other.
Before we jump into this GrooveFunnels Vs ClickFunnels analysis, if you prefer to watch the video for this, then check it out below:
Company Background
First, a little background on both companies.
ClickFunnels established in 2014, by entrepreneurs Russell Brunson and Todd Dickerson, became a $100 million business in just 5 years.
With over 100k paying subscribers they are perhaps the leading name in the ever-growing sales funnel industry.
ClickFunnels provide software that helps people of all backgrounds, build webpages in an easy way, to help support their businesses – whether that’s selling their own products or promoting others as an affiliate.
Russell and his ClickFunnels team also sell sales and marketing training and informational products – courses and books. He has a way of simplifying marketing so anyone can understand.
If you’ve never read one of his books then I highly recommend you do, they have given me so much inspiration on my own journey.
REVIEWED: Russell Brunsons Expert Secrets Book
Whilst at 5 years old, ClickFunnels is becoming the grandad of the funnel builder scene, there is a new kid on the block in GrooveFunnels.
GrooveFunnels is the fastest-growing funnel building platform with marketers, affiliate owners and business owners jumping on it fast.
CEO Mike Filsaime has been involved in the launch of several multi-million dollar companies including Kartra and WebinarJam so has a fair reputation and experience that should serve GrooveFunnels well.
But they are new to the market and promising BIG things.
So does Russells down to earth and relatable approach seal the deal, or does GrooveFunnels raw potential sway you enough to invest early?
Funnel Builders
Both ClickFunnels and GrooveFunnels core offering is similar. Yes they have different ways of achieving this and different page editors, but ultimately they both allow you to build sales funnels – whether that’s a simple landing page, a membership site or a full eCommerce funnel.
For anyone new then there’s a going to be a learning curve either way.
I like ClickFunnels, its a simple to use drag and drop editor that works with little fuss. Yes, there are some bugs and quirks that can be tedious, but there’s a whole array of ready-built templates that you can use to get started fast.
You don’t have to be uber technical to build a funnel in ClickFunnels.
But honestly, I don’t think Groovefunnels is much different, except they actually let you get started for free (more on that in a moment). If like me you are used to using ClickFunnels already then yes you will have a learning curve with Groovefunnels but nothing you can’t overcome.
One thing to be aware of is that from my initial exploration and testing there are bugs and that’s to be expected given how new they are. Technically, whilst I write this they are in beta mode so this isn’t a full product yet.
Additional Products & Services
Let’s face it, the software industry grows rapidly, and as a result, us paying subscribers are expecting more features for less money, so what else does each company offer?
ClickFunnels and Russell Brunson are leaders in informational products and sales and marketing training, they have a great way of over-delivering on the education and making you feel part of the ClickFunnels cult, this is a great way of them capturing would-be users and building a loyal army of paying subscribers.
Additionally, they offer access to Funnelflix which they describe as the Netflix of marketing.
I feel like ClickFunnels definitely have the edge when it comes to training and teaching people all about sales funnels, and that is a great way of indoctrinating people into their product with training courses such as the one funnel away challenge, which is awesome if you want to learn all about sales funnels.
READ: One Funnel Away Challenge Review
Is that all they really offer extra?
Yes, there some extra features in the platinum version of the software – specifically around follow up funnels, but I think its fair to say that they focus on training and their core software. They don’t seem to go beyond this and bring in tonnes of new features – but is that a good or bad thing?
GrooveFunnels however, are proud to announce that they offer many different products as part of their membership. Their goal is to end all of your expensive subscriptions for multiple tools and get everything you need with Groove.
Is this the Unique selling point that gives GrooveFunnels the edge vs ClickFunnels?
Or is it the “jack of all trades” and master of none approach that can unravel them?
Only time will tell because GrooveFunnels is so new, that at the moment it’s only partially built. They are developing fast and constantly releasing new features and products in line with their roadmap.
It is the definition of a work in progress.
But you can run your own affiliate army for free from Groove whereas you are limited to the $297 package in ClickFunnels.
The free version of GrooveFunnels comes with some access to mail, video, blog, webinar, and more. 16 components in total (when all are developed).
If they pull all of this off and can add quality as well as quantity then surely they will be a force to be reckoned with?
Pricing
ClickFunnels is currently priced at $97 or 297 a month. Whereas $97 is enough for most people, you are likely to need other tools on top of that depending on your business and marketing efforts. As a minimum, you are likely to need an email autoresponder.
However, the more experienced and mature your business is you may also need other specialist tools for webinar, course hosting, video hosting, and even a separate WordPress blog and more.
Clickfunnels are releasing packages where you can make a saving by purchasing 12-month packages such as the Funnel Hacking Secrets package.
GrooveFunnels – have been very clever and used pricing to grow rapidly. Taking advantage of the fact that over the last few years ClickFunnels have moved away from their entry-level pricing, leaving a gap.
Where GrooveFunnels have approached this different is that they have gone for the freemium model.
They are giving you a free account, yes it has limitations around it, but it will still do a job for many businesses. They are using this strategy to grab funnel builders and entice them in with the lure of a one-time special offer – more on that in a moment.
The Base plan features some limited access to almost all of their current and future products and looking at the funnel builder itself, GroovePages, you can genuinely build a decent landing page, use your own domain name, and with little restriction.
You can even make money if you are a free user, I will tell you all about that shortly
There will be monthly packages available for Groovefunnels though this will likely kick in when it’s out of beta mode. But their trump card is their one-off lifetime deal.
It’s time-limited and by the time you read this it may be long gone, but as of writing this post you can get lifetime access to GrooveFunnels for $1397 which if they deliver what they promise – could be a steal.
Reliability & Support
In this GrooveFunnels Vs ClickFunnels review, one of the biggest factors has to be support – are they there to help you or leave you foundering?
With ClickFunnels, I think it’s pretty easy to get started and build a funnel, and integrate into your email autoresponder. It must be, as I’ve managed it.
There are tonnes of ready-made templates you can import and it’s easy to find people that are highly skilled should you wish to source a funnel builder and designer to do this for you.
It has its bugs…. and some of them have been around for a painfully long time. But its pretty beginner-friendly. There is a fanatic community, a forum, and always people willing to help. It’s an established product where you can find tutorials and guidance on YouTube too.
ClickFunnels support used to get a bad rep, but in the 18 months I have been with them I have found them really fast and helpful. I believe they use community members to help provide support and pay them accordingly – and that’s a good approach
GrooveFunnels support isn’t quite there at the moment – I don’t want to be too unfair here and judge them based on a product in beta mode, that will have to cope with the demands of fast growth and new products.
It’s a tough yardstick to measure them on. I have raised several tickets, some resolved fast, some slower. What they do offer is the ability to upvote bugs and features and give you a chance to shape the immediate priorities.
The GrooveFunnels community is growing fast and as the product develops, the group knowledge will too.
Affiliate Program
ClickFunnels has helped create a lot of very successful affiliates, including my own mentor who has made a lot of money that can be attributed back to a few ClickFunnels YouTube videos.
They always embraced their affiliates and provide some amazing free training and case studies that you could model your business on. Recently they have recently tightened up, reduced the rate that you can earn at the entry point and you now have to apply to be an affiliate.
I don’t mind this, it weeds out the more unscrupulous marketers that were taking advantage. But once you’ve jumped through these hoops its got excellent potential:
- High ticket
- Recurring revenue
- Dream car contest
- Good products
- They do a lot of marketing for you.
One jewel in the funnel builder crown is shared funnels. They give you the ability to create and share funnels, ready-made websites. If someone signs up using your funnel then you get the affiliate commission.
So potentially you could create a handful of funnels that target a particular industry, let’s say gym owners, and give them away for free – and if they don’t have the software already and then pay for it – you get a commission.
Both companies adopt this strategy and I explain exactly how to do this in this video below.
Groovefunnels are appealing to affiliates based on a very generous rate scheme of 20% – 40% depending on whether you are a lifetime member or free member.
Currently, the only deal you can promote is the lifetime deal, You buy in now and never pay again, you get the lot, the full suite at a great price.
But this clearly assumes that they will finish their roadmap and have excellent products at the end of it. I imagine that the more they develop, the more they polish their end products, the more they will charge.
So ask yourself if it’s worth the leap now?
Final thoughts, GrooveFunnels Vs ClickFunnels
So by now you probably have a good idea what sounds best to you.
ClickFunnels are focused on what they do, to be the number one sales funnel builder. They are established and have a thriving community, plus market-leading training. At this point, they are probably a more stable option if you have an established business.
But can they continue to charge premium prices when competitor platforms are bringing more to the table?
Or do you look at Groove who promises much more than a sales funnel builder and intends to deliver a full online marketing solution – with all the bells and whistles.
But at the time of recording this video, they are not there yet. They seem to accept that and are rapidly pushing out new features, bug fixes and improvements by the day.
Groove are strengthening their numbers and have already become the fastest-growing company in that sector in terms of subscribers, but that’s in part down to them giving away access for free, and also offering that very lucrative one-off membership fee.
READ: ClickFunnels Platinum Review
So I guess you have to consider what you have now?
Do you have a business that earns 100k a year and you need a funnel builder? Can you risk that for something raw and new or do you stick with tried and tested?
Or are you looking for a one-stop-shop, that covers all your marketing needs and you can take the risk of being an early adopter in which case Then maybe GrooveFunnels is a very realistic option for you?
Yes, you’re buying on promises, but who’s to say they won’t deliver on these promises given the pedigree of some of the people involved, and then you’ve got all the tools your business needs with no more costs.
Either way, you can try both with nothing to lose, in fact, if like me you don’t have much background in marketing you could play this clever and get the best of both.
Here is what I would do…
#1… Join the One Funnel Away Challenge, arguably Russells greatest product, it’s a 30-day intensive training that shows you everything you need to create a funnel for your business. You will get a chance in this training to build your first funnel.
#2… Sign up for the 14 Day ClickFunnels Trial here.
#3… Grab a FREE GrooveFunnels Account and compare the two as you learn all about funnels
I hope this post gives you an idea of the differences, and I look forward to hearing what you decide to do. Come back and let me know in the comments, in the battle of GrooveFunnels vs ClickFunnels which one is your winner?
