I know what you are thinking. Surely by the sound of it, I would be better blogging and staying anonymous?
Maybe I should choose a platform a little more suited to my personality.
Firstly, I want to lead by example to my kids. To show them that if your worried about doing something, or scared of what people will think. You push through that and do it anyway.
(also…YouTube = life, to kids these days! I am a superhero in their eyes lol)
Look around YouTube – every type of person you could meet is on there. It allows us all a little space where we can be quirky and weird if we prefer, there will be someone who likes it/us.
Secondly, I want to create a side hustle through affiliate marketing.
What is Affiliate Marketing?
After several years of testing different ways of making a little extra money (eBay flipping, Merch Design, Amazon Arbitrage, Matched Betting), I finally decided that Affiliate Marketing was the thing for me.
My day job is pretty good, but I don’t want to wait until i’m retired @ 65-70 to travel. I want to see the world now whilst my kids are young.
That is why i have sought the perfect side hustle for a few years.
Affiliate Marketing is exactly that. Promoting other peoples products for a commission, should someone buy that product.
There is no messing with designing products, manufacturing, shipping and handling or customer services. All I had to do was promote and encourage people to buy.
Ethically of course. I don’t recommend any products that I don’t buy myself or would advise close friends and family to spend their money on.
Create a YouTube Challenge and Motivate Yourself
Whilst I started learning affiliate marketing a few years ago. I tried to learn it all for free. I never committed and never pushed myself.
In Feb 2019, I finally decided to get some skin in the game. I took the money I had made reselling goods on Amazon and I paid for my first ever course.
Is my audio good on those first videos? Not really.
Is my video quality good? Not really
Is my editing good on those videos? Actually this was probably my strength. When you stutter and stop talking every 5 seconds you soon get the hang of cutting clips up.
Obviously you can upgrade all of those, you can get a nice camera (most i know use the Canon M50), nice lighting, and a fancy mic, but you don’t NEED them to get started with YouTube.
I actually upgraded my Mic halfway through my challenge as a birthday gift which was a pretty nice investment (I bought the Blue Yeti Nano Mic for YouTube).
How to Edit Videos for YouTube?
Video Editing, one of the key challenges I have had to overcome whilst figuring out how to get started with YouTube.
I am not a natural on camera. My brain farts and stuttering meant I had to learn to edit – whereas I know people who can rattle of a 40 minute video without a moment’s hesitation (therefore doesn’t edit!).
If you have a Mac then I have heard Screenflow is good, and if you use Windows then another option many YouTubers use is Camtasia. I have had chance test Camtasia and I liked it but I wasn’t blown away by it.
Admittedly, I did use an older version Camtasia. It was alright and very good for screen recording i.e. YouTube tutorials where you share your screen.
Ultimately I went with Filmora because it:
Reasonably inexpensive for a lifetime licence
Simple to learn and use
Has some nice included effects i.e. Transitions, Titles
Think about documenting your journey, that is what I am doing. I’m showing the ups and downs of getting started with a side hustle.
I am not standing in front of an Italian sports car saying “look at me, I make $20k a day to fund this lavish lifestyle”.
My videos are about working my ass off until 1am trying to figure out how to add scene transitions in Filmora (for ZERO pay.)
One day though, you will watch my videos and I will be earning a second income stream. Travelling to places I always wanted to see but couldn’t justify the costs.
When that time comes you will be able to look back at my older videos, the first 10, 50, 100, 500 that were absolute rubbish as I was busy finding my own style and voice.
It is about the journey.
People can relate to that more than extreme success and wealth that doesn’t feel tangible at all.
So if there is anything you have ever wanted to do, that you have no experience of, then why not choose that? Show your own journey and inspire others.
What is the best YouTube Content to Make?
One of the best reasons to get started with YouTube is the fact that it can be so rewarding in terms of its shelf life.
Facebook updates are old news an hour later. Instagram posts are forgotten minutes later. Yet with YouTube, good videos that are valuable and relevant to the audience can appear as the number 1 results for years to come.
It is this longevity that makes it the ideal choice for Affiliates and many others aspiring YouTubers.
Personally I started quite broad in terms of my niche, and in one of the most competitive subjects too – make money online.
Naively competing against multi millionaires and huge companies.
Probably not the greatest strategy but I wanted to talk about areas that I was comfortable with. Now my challenge is over I will spend longer on new content – that I can afford the time to research and learn.
There are many different content types you can create too:
How to videos
And so on….
For my 100 day challenge I created content on blogging, YouTube, Sales Funnels and Affiliate Marketing.
I was having to create content daily and it was a huge effort so my content creation wasn’t as focused as it could have been.
I would recommend creating a content system so that your organised.
I would create content lists in there. As soon as I had a random thought or idea I would write it down and add it to the list, and I would then go back and expand or delete that suggestion later.
Also, look at your peers, the ones that inspire you the most. Find the videos that are working and save them to a playlist.
Later on you are going to go back to these winning videos. The ones that are on the first few results pages and have lots of views, and your going to try and improve on them.
Recommended YouTube Content Strategy for Beginners
⭐️ Create Consistently (3 times per week, every week) ⭐️ Demonstrate core values and a consistent message ⭐️ Be organized and create a schedule ⭐️ Model what works and improve it ⭐️ Don’t quit. The hard work now will reward you in the future
Perhaps the biggest metrics to be successful on YouTube are CTR (Click Through Rate) and Watch Time.
Click through rate is largely dependent on your thumbnails but also trying to get your videos positioned in the “suggested videos” section, more on those shortly.
Watch Time is a biggie.
They say the magic video length is 10-15 minutes. Long enough for people to be engaged and build up your average watch time.
You have to keep your content engaging though. Paying attention and showing patience isn’t a strong point for may of us.
They ALSO say you have 5-7 seconds to grab someones attention– so make the most of it.
Script your videos so that they want to stay tuned for as long as possible. Video hack some of the leading YouTubers – what do they do?
Here are some suggestions to keep your videos engaging and also structured to try and retain them.
Start by telling them what your going to tell them
Give them a hook, a reason to stay to the end – bonus content or free thing
Tell them what you said you would tell them
Summarize and tell them again
Give them the hook and then a CTA (Call to Action) (Next video, subscribe, go to your blog)
Change scenes – film your face, use a whiteboard, walk and film, use slides
Short content such as lists – Top 7 reasons to XYZ
Vary your tone and delivery – get excited and wake them up
There are numerous different ways of creating engaging content – ultimately if its entertaining or informative enough that they have to know more then that will be a big help.
Set Your Channel Up in YouTube
When you first create your channel there are a few components that you will need to configure:
Channel Name (Personal or Brand)
Read the rest of this post as I will explain how keywords work and these can be the basis of your message on your about page.
You want to briefly describe who you are and how you intend to help people – utilizing keywords and your specialist subject into the text.
Channel Art – Don’t procrastinate on this. Go to Canva (free) and use a pre-built template. Modify it to fit with your brand and color scheme. try and get your face on that image too so people can start to recognize you.
A lot of YouTubers also add their schedules for new content i.e. “New videos every Monday and Friday” but you can always come back to this once your up and running.
Remember when it comes to setting up your YouTube Channel – Done is better then perfect. you have plenty of time to come back and modify this.
It is more important to start getting content created.
Learn to Understand Keywords on YouTube
As part of that content strategy you will need to understand the basics of keywords. Which are basically search terms.
Keyword = what you type in to the search box
The trick is to find keywords that people are searching for and also aren’t so competitive that your brand new channel doesn’t stand a chance.
To do this you may have to go a little more random on the content. Let me explain.
Keyword = Affiliate Marketing
There is absolutely no chance I could rank for that! Too competitive. Look at the results – these people are hugely successful and have a team of people help produce their YouTube content.
However if we use Long Tail keywords (Longer and more specific keywords) then there is less competition:
Both of these are similar, all singing and dancing plugins that help you research, create and publish YouTube content
I would say these are a essential tools to help you get started with YouTube and start developing an understanding of keywords.
How to Rank on YouTube as a Beginner
I won’t lie.
Until your channel has built an audience then generally your only going to rank if you find a niche that isn’t competitive, or stumble on some keywords your competitors hasn’t found yet i.e. a brand new product in your niche.
Or you create a viral video.
The main strategy most YouTube beginners go for is to model what works. Improve on it. Try and get featured in the suggested videos sections.
That is where the shortcuts to glory are held.
When I say “model“, I am not encouraging you to copy.
Look at the top 5 videos for that keyword term. Study them and see which parts work, then create your own that improves upon this, adds your own style and any extras you feel necessary.
Does their thumbnail work? Could you make yours stand out and catch the eye even more?
How to Create Engaging Thumbnails on YouTube
Your thumbnail is the first point of contact – the initial hook.
Your chance to stop the viewer from scrolling and click on your video.
Once again, look at the others, what colours do they use, what images, are they using pictures of themselves ?
How could you improve on the top thumbnails.
To start I would recommend you try making your own. There are some really good and free options out there for creating YouTube thumbnails.
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